Qualtrics Engagement Zone
Hosted by Ali Henriques, Executive Director of Qualtrics Edge
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Qualtrics Demo at the AI Carousel
See It Live: How Synthetic Data Delivers Validated Insights On-Demand
by Logan Ingram, Account Executive
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Watch a live demo of how Edge Audiences transforms traditional research timelines, taking you from survey design to actionable insights on demand using validated AI trained on millions of real responses. You'll see firsthand how research teams are cutting costs by up to 50% while maintaining the transparency and accuracy that makes insights trustworthy.Â
On stage at the Qualtrics Engagement Zone
Emily Currie, Head of Edge Research Experts
Derrick McLean, Data Scientist, Edge
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As rising costs and time constraints challenge market research, knowing the strategic use of synthetic data has become essential. This session provides a strategic playbook for when to use pure human, full synthetic, or a mixed method approach, moving beyond mere curiosity to competitive advantage. We will explore the different AI models that generate synthetic data and demonstrate the key validation metrics for ensuring high-quality, actionable insights. Finally, hear a real-world example of how Dollar Shave Club used synthetic panels to rapidly validate a line extension targeting a new audience, accelerating their strategy in days instead of weeks.
On stage at the Qualtrics Engagement Zone
Jordan Harper, Principle AI Thought Leader, Edge
Ellen Houston, Leader, Edge Center of Excellence
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Traditional market research often falls into an "echo chamber" where human biases and IP risks limit the quality of insights. This session introduces synthetic panels, powered by advanced AI, as a powerful new tool to overcome these challenges. We will demonstrate how synthetic data goes beyond speed and cost-efficiency, providing solutions for robust bias mitigation and enhanced protection for proprietary information. We will challenge researchers to stop asking "Does this match my panel?" and start asking "What can this teach me that my panel cannot?" — shifting your role from confirming what is known to discovering what is possible.
